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In pursuit of creative clarity: Trends in tech choices for marketing and creative leaders

What’s in the report

Creative clarity is everything—but it can get buried in the busywork, scattered files, and ongoing feedback loops that teams juggle every day. For marketing and creative leaders, the challenge is to find tools that truly help their teams think, move, and collaborate more effectively.

This report—created in collaboration with Cascade Insights—draws on a survey of 143 marketing and creative professionals. It features in-depth interviews to explore how these leaders are navigating tool selection, integration, and adoption.

It highlights the friction points—like time wasted searching or switching between apps—that slow down your best work, and explores emerging solutions like AI that help find and organize content so teams can cut through the noise and work more effectively. It also offers practical takeaways for making sense of the current work situation and bringing greater clarity to creative processes through smarter technology decisions.

What’s inside

Most pressing challenges

Understand what challenges are facing marketing and creative leaders in collaboration and creative work.

What’s stalling creative work

Learn what marketing and creative leaders say is holding back their teams and how AI can help.

Top priorities for new tool sourcing

How marketing and creative leaders can work with IT to overcome fragmented tools and workflows.